When we talk about the Indian market, most people think of FMCG, fast-moving goods like soaps, biscuits, or shampoo. But there is another equally important segment: FMCD (Fast-Moving Consumer Durables).
These are things you don’t buy often but still sell in big numbers, like fans, ACs, washing machines, TVs, kitchen appliances, and smart watches.
This industry is the fastest growing in India because our lifestyles are changing. Cities are growing, villages have more electricity, incomes are up, and people want more comfort.Demand rises during festivals but stays steady year-round due to online shopping, easy finance and better availability.
In 2025 the Indian FMCD market has seen big moves. Local brands are competing strongly with big brands. Some brands are decades old. Others are new and focus on the youth. Together they form a billion-dollar industry.
Let’s look at the top 10 leading FMCD companies in India in 2025 and why they are important.
1. Voltas Ltd
A part of the TATA group Voltas is one of the most trusted names in cooling solutions in India. Founded in 1954, the company started with air conditioners and refrigeration products. Today it dominates the AC market with a share that often hovers above 20%.
Voltas is known for its innovation in energy efficiency and climate-friendly products. They also make air coolers, washing machines, and refrigerators under the joint venture with Arçelik, a Turkish company.
In 2025, Voltas continues to lead in tier-2 and tier-3 cities; it is due to their strong distribution network and service reach.
Their “Voltas Beko” range has become popular in middle-class homes for its balance of price and quality.
2. Crompton Greaves Consumer Electricals
Crompton is a household name when it comes to fans and lighting. Many Indian homes have grown up with a Crompton ceiling fan overhead. Over the years the brand has expanded into pumps, water heaters, and small kitchen appliances.
The company’s strength lies in its brand value and product reliability. Crompton fans are very popular in rural areas for durability and in cities for stylish and energy-saving designs.
By 2025, Crompton offers smart appliances like app-controlled lights and fans backed by strong after-sales service.
3. Blue Star Ltd
Blue Star is one of India’s oldest and most respected air conditioner brands. Founded in 1943, it started as a reconditioning company and evolved into a leader in cooling and commercial refrigeration.
They cater to both residential and industrial markets. Apart from home ACs, they supply large-scale cooling systems for offices, hotels, and hospitals. Their product lines also include air purifiers and water purifiers.
Blue Star is known for premium quality and reliable services. They focus on energy-saving technology, which appeals to urban buyers looking to cut electricity bills. In 2025 they are expanding aggressively into rural markets with more affordable models.
4. Havells India
Havells is one of the biggest electrical goods companies in India. Founded in 1958, it sells everything from fans and switches to kitchen appliances and water heaters. The company owns several well-known brands like Lloyds, Crabtree and Standard Fans. Havells’ strategy is to focus on design, safety, and innovation. Lloyd’s range of air conditioners, LED TVs, and washing machines has helped Havells capture a share of the home appliance market.
In 2025, Havells stands out because of its nationwide retail presence and its premium image. They are also investing heavily in smart home products, aiming to make homes both connected and stylish.
5. Bajaj Electricals
Bajaj Electricals is one of India’s oldest FMCD brands, trusted for affordable and durable products. Its range includes fans, lights, water heaters, and kitchen appliances like mixers and ovens. It has a deep reach in rural India, where reliability is a matter of cost. In cities Bajaj focuses on stylish designs and energy-saving products. By 2025 it is also offering smart home solutions like LED lighting systems and app-controlled devices.
6. IFB Industries Ltd
IFB is a specialist in home appliances, especially washing machines, dishwashers, and kitchen solutions. It is known for its quality and features like energy efficiency and advanced wash technology.
By 2025 IFB has expanded its premium kitchen range and strengthened after-sales service, making it a top choice for urban households.
7. Godrej Appliances
Part of the Godrej Group, Godrej Appliances is known for fridges, washing machines and air conditioners. It is one of the oldest Indian brands in this segment and has a reputation for reliability.
The group is also famous for Godrej Interio, a leading furniture brand in India. It is offering everything from home and office furniture to modular kitchens. In 2025 Godrej is focusing on eco-friendly products, like green refrigerators, and growing its furniture and home solutions.
8. boAt Lifestyle
boAt is a new-age Indian brand that has quickly risen to fame in the audio and wearable space. It was founded in 2016. It mainly sells headphones, earphones, Bluetooth speakers and smartwatches.Their marketing is youth-focused with vibrant designs and endorsements from sports and entertainment stars. They keep prices competitive without sacrificing their style and quality.
They are also expanding into gaming accessories and smart home devices. This is a rare FMCD company that built its name entirely in the last decade.
9. Aditya Birla Group – FMCD Division
Aditya Birla Group, known for industries like metals and textiles, is also building its FMCG presence. Through its subsidiaries and brand tie-ups, it offers home appliances, electronics and lifestyle products.
By 2025 the group is focusing on premium, design-led appliances, expanding retail reach mainly in metro cities.
10. Ttk Prestige
It is one of India’s most loved kitchen appliance brands. It is best known for pressure cookers, gas stoves, mixer grinders and a wide range of cookware. The brand has a strong connection with Indian households built over decades of trust.
Now Prestige is focusing on modern kitchen solutions like induction cooktops, electric kettles, and smart cooking appliances.
Conclusion
India’s FMCD sector in 2025 is a blend of long-trusted names and modern innovators. Brands like Godrej, Bajaj, Crompton and Prestige have been part of Indian homes for decades. Similarly, players like Havells, Voltas and IFB bring fresh technology and design.
From a simple ceiling fan in a rural home to a smart kitchen in a metro apartment, these companies are shaping how India lives, works, and cooks.
